Gordon Ramsay beats the Credit Crunch

I watch very little TV but I flicked through the TV channels yesterday evening and ‘Ramsay’s Great British Nightmare’ grabbed my attention. Local restaurants are struggling to tackle the credit crunch by cutting costs and raising prices, while the public is generally eating out less frequently. Is there an alternative? Gordon Ramsay thinks so and has come up with a strategy that will benefit local restaurants, local food producers and everyone who wants high quality, delicious food at reasonable prices.  Better still, I think his credit-crunch-beating strategy can work for any business and any individual in these challenging times.


Ramsay is straight talking, brutally honest and insists on high standards. While his language is not always for the faint-hearted – he swears a lot – he is passionate while expressing his values and ideas and his arguments are convincing, eloquent and inspiring.  He made me re-examine my assumptions and attitudes to the current credit crunch, and filled me with hope that I can find ways to move through this phase positively, retaining my highest values for quality and good service.


Here are some of the positive value messages I got from the programme –


  • Quality, fresh, home made, local produce and high quality goods and services can and should be provided at good prices.  When they are, these are what the public will choose and everyone benefits. 
  • Businesses (and individuals) taking proactive, creative, practical ACTION to respond to the changing times will benefit and thrive.
  • Supporting each other as a local community – in this case local produce growers, farmers, butchers working with local restaurants to provide quality healthy tasty food at affordable prices for the local community – means everyone benefits.

It is worth realising that historically in the most challenging times of economic depression and in this present credit crunch –


  • People can still start and build successful businesses (Ramsay recently opened a new restaurant)
  • People can make money and be successful without having to cut corners on quality, service or value.

The credit crunch is real and these tough times force a much-needed change to our spending habits and financial commitments.  I believe it is also vital to think carefully first and make our choices consciously, with awareness, and not just through some panic response –


Reflect on what has value for you. What practices, relationships and resources are essential to preserve throughout these times and which changes will create a more positive, healthy and stable future?


Now use this as a guide to where you should spend and where you can save or cut back – in terms of resources of all kinds – your money, your time, your energy, your focus, your work, your family and friends, your leisure – review and prioritise all your resources. 


My recommendation is for us to use our highest values and ethics as guidelines to move gracefully through these challenging times, so that we may carry the best forward to a brighter future.  My thanks go to Gordon Ramsay and his ‘Great British Nightmare’ for this timely reminder about the importance of focusing on quality, local relationships and mutual support.  


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One Response to Gordon Ramsay beats the Credit Crunch

  1. Colin says:

    Hi Susanna, great little article! I rarely watch TV these days, but must admit I look forward to the Gordon
    Ramsay experience when I get to watch TV. He’s a bit angry isn’t he, but very honest and seems to really help the poor chumps who asked for his help! Funny too. Some good points made, it’s amazing isn’t it how the “Credit Crunch” Meme affects us. I heard someone say a few weeks ago, “O it’s so bad isn’t it blah blah… even the sandwich shop is now selling credit crunch meal deals.”
    I said, “That’s good then isn’t it! Things are looking up!”

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